who we are
Crisis Pregnancy Agency
They were rigorous in analysing research on the subject provided to them by the Crisis Pregnancy Agency. They developed a creative response that handled the issue in a sensitive but realistic fashion.
Clients - ComReg
Project: National public awareness campaigns.
Athena Media provides advocacy and public awareness consultancy and production support to ComReg - the Communications Regulator.
In 2006 Athena Media created an awareness campaign for ComReg's consumer site www.callcosts.ie which involved the creation and production of a national radio advertisement campaign: "Wise Up: It's Your Call". The campaign significantly increased traffic to the regulator's website which provides people with an online tool to check the cost of telecommunications in Ireland.
In 2007 Athena Media devised a second radio advertisement awareness campaign to alert the public to their right and ability to stop unwanted marketing calls, i.e. cold calls. The campaign "Its Easy to Opt Out" alerts consumers to the askcomreg.ie site and using a lo-call phoneline to support the message.