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Headstrong
Athena has helped sharpen our organisation's mission and vision, enhanced our media performance and helped us identify a clearer vision about how to reach our most important constituencies.
Clients - Internet Advisory Board
Project: Media consultancy/ national public awareness campaign.
Athena Media, following a public tender, has created and launched a new awareness campaign for the IAB which involves a three week nationwide radio advertisement campaign and a new information booklet.
In 2005, following a public tender, Athena Media developed a public awareness and educational campaign for the Internet Advisory Board (IAB) which is the Internet body under the Department of Justice, Ireland. The IAB wished to encourage parents to get more involved in the Internet in order to safeguard their children's online experience. Athena Media created and produced the "Get with IT!" campaign, developing a full colour booklet "a beginners guide to the Internet for parents" and ran a nationwide radio advert campaign which promoted the distribution of the booklet through a freephone supported by editorial and public relations activities. The Get with IT booklet has been re-printed three times and was distributed through a dozen partner websites.
The booklet has been re-printed by IAB in 2007.Previously Athena Media provided media consultancy services to the IAB and project managed a major new media and children conference in late 2004.